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Archive for the Direct Response Advertising Category

Video Ad Impressions Reach Record Numbers

Video Ad Impressions Reach Record Numbers

Posted by Michael Paragon – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion […]

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As Seen On TV Beauty: What Really Works

As Seen On TV Beauty: What Really Works

Posted by Michael Paragon – We’ve all fallen prey to the infomercial; it’s formulaic. Lying in bed, flipping through channels, you just happen to stumble upon an extended ad for something you couldn’t possibly need. But even the late night shows are done for the evening, so […]

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Ray Romano’s Little League Dad

Ray Romano’s Little League Dad

The authentic Little League® baseball guide that teaches basic fielding techniques, strategies, tips, practice drills, and safety. Coach Rex “Wonder Dog” Hudler covers good field tactics, defensive strategies and more. Hosted by Ray Romano from TV’s “Everybody Loves Raymond” My boys, ages 6 and 8, watch this […]

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Denise Austin Power Zone Workout

Denise Austin Power Zone Workout

Denise Austin is a pioneer in the exercise and sports industry. A five-foot-four-inch dynamo, she has sold more than 20 million exercise videos and DVDs, authored more than 10 books on fitness, and starred in the longest running fitness show in the history of television. Denise’s trademark […]

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