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Video Ad Impressions Reach Record Numbers

Posted by Michael Paragon – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record. Read the entire release here:  http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore_Releases_March_2012_U.S._Online_Video_Rankings

 comScore Release Video Ranking Summary:

  • 83.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
  • 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.

 

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