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Top 50 Infomercials and Spots of 2013

Once again, Response Magazine is proud to present one of its most popular annual features. For the 12th consecutive year, Infomercial Monitoring Service Inc. (IMS) has provided its ranking of the top 50 infomercials and short-form spots.

The rankings provided by IMS are based solely upon the frequency of programs aired on cable networks monitored by IMS from Nov. 1, 2012 through Oct. 31, 2013.

Newcomers Make Waves in Annual Rankings

During the past two-and-a-half decades of monitoring and tracking the world of DRTV, the IMS team has yet to see a year without some significant changes. The year 2013 is no exception, as new records have been set again.

In long-form DRTV, what more can be said regarding Beachbody? The marketing/brand company has created a dynasty in the space, with the No. 1 product in four of the past years. If that was not enough, Beachbody also set a new IMS record by having the same product — Insanity — earn the top spot in back-to-back years. Although Insanity has dropped its frequency in recent months, making way for a new Shawn T product (Focus T25), the marketing company continues to use long-form advertising as the main media to promote its products.

via IMS Top 50 Infomercials and Spots of 2013 | Response Magazine.

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